The Marketing Management class from the Roanoke Valley Campus’ MBA program recently completed a unique class project. Students were asked by Ms. Melanie Hunt to assist with marketing and promotional ideas. When the students first learned of the project, they assumed that Ms. Hunt needed help marketing a business that sold products and/or services.
What students soon discovered was that Ms. Hunt was an aspiring singer and actress who needed marketing advice as to how to promote herself to casting agents at an upcoming recruitment event. During the second fall term, the students worked to build social media accounts to reach the public, scheduled local singing events, found a voice coach, drafted interview speeches, worked on resumes, set up promotional press and perfected an “image” for Ms. Hunt.
Students learned very quickly from this project just how important marketing concepts found in the textbooks can be applied to real life and, not just to products and services, but also to real people. As Kathy Garrison, a student who worked on the class project said, “The world is right outside your door, and you have to market yourself each day to take advantage of it.” Students found value through the project in how to better market themselves to achieve greater success in their personal and professional lives.
