by Shawn Nowlin
Drivers in Roanoke spend a considerable amount of time on the road every single day, especially Williamson Road. Covering approximately eight miles, more than 400 businesses exist across the road that starts in downtown Roanoke and runs through the Botetourt County north line. From restaurants to brick-and-mortar stores, Williamson Road has something that appeals to everyone.
When people feel that a road is safe to drive on, they are obviously more likely to use it. In terms of crash volume, unfortunately, Williamson Road is top five in the entire state. The Greater Williamson Road Business Association Executive Director is Valerie Brown. Like many others, she believes that there have been too many crashes near the corridor.
An initiative titled “Envision Williamson Road” is committed to rejuvenating the corridor area and addressing safety concerns. Led by various city leaders, the long-term idea was presented during a focus group where local business owners, community members and residents met to have an exchange of ideas.
The importance of ensuring that the corridor is safe for all who use it cannot be emphasized enough. Dwayne D’ardenne, the transportation check manager, has publicly called this project a “once in a generation investment.”
Something of this magnitude does not happen overnight. Construction on the long-term plan is expected to start within the next six years.
It breaks Kory Smith’s heart to hear about so many crashes in addition to the countless buildings vacant on Williamson Road. “This was an unfathomable reality when I was a teenager. Instead of letting these situations fester, I am glad that Roanoke decided to finally do something about it,” she said.
To truly gain an appreciation of something, one must first understand its history. “A true melting pot” and “vibrant camaraderie” have been used to describe Williamson Road, historically. While the responsibility of maintaining the area does not rely solely on one’s shoulders, Quincy Aminu believes everyone can do their part to make it better for all.
Chris Morris cannot wait until all is said and done. “This investment should most certainly extend the road’s lifespan. I want people to experience the glory days of Williamson Road the same way that I did growing up,” he noted. “As much as some feel that this is long overdue, the fact that we are now here should not be ignored. I am very much optimistic about the future.”
For the most up-to-date information, visit roanokeva.gov.
