
by Shawn Nowlin
The fare Valley Metro Public Transit riders need to pay is currently $1.75 for a one-way ticket. By the end of the year, that could increase to $2.00.
Similarly, a monthly bus pass would increase from $50 to $60, while the discount price would go from $28 to $30.
According to General Manager Kevin Price, the fare increases would generate at least an additional $175,000 for the agency, helping with fuel, labor and benefits. Fares, he noted, only account for a tenth of the organization’s overall budget.
Ashley Jackson, a regular rider, believes that the fare increase is completely reasonable. “Everything costs more money nowadays. I remember complaining in high school when Subway was charging $5.00 for a sandwich. How ridiculous does that now sound? While not nothing, the 25-cent increase should not deter people from riding the bus,” she said.
Anthony Wilson, 38, is another regular rider. Without Valley Metro, he says he wouldn’t be able to provide for his family.
“Growing up, my parents constantly emphasized what a real man’s responsibilities are to his family – to protect and provide,” he said. “After my truck broke down last year, my wife and I agreed that taking the bus to work made the most sense while we saved up. I still take the bus even though our vehicle is fixed.”
On the first Thursday of each month, the Bus Riders of Roanoke Advocacy Group meets at the Gainsboro Library to have an honest dialogue with community members.
“Having a reliable vehicle is a luxury that simply isn’t afforded to everyone. The bus system shouldn’t feel like a vicious cycle, but unfortunately, it does for so many,” Board member Dr. Monique Bryant said.
She continued, “To keep the momentum going, people have told us that they would like to see more shelters, benches, routes and a Sunday schedule.”
Per its website, “Valley Metro provides public transportation for the Roanoke Valley, offering fixed-route bus service, specialized transportation for individuals with disabilities and microtransit options. We also operate the Smart Way Bus, connecting Roanoke to the New River Valley. MetroFLX starts when the fixed-route bus service ends. This microtransit service offers door-to-door rides.”
Valley Metro, which is overseen by a board of directors, is owned by the City of Roanoke. Funding comes from local, state and federal governments.
Riders can voice their opinions on the considered fare increases at www.valleymetro.com.



